Wednesday, September 22, 2010
Prerunner Trucks Fro Sale
Yesterday, in a talk, and came out a common question on which I have stated my opinion on several occasions: the future of the paper. Again responded in the same way as in previous occasions and in a way that may seem almost obvious, but I can not resist making a quick collection of data that speaks for itself. The future of paper is now merely circumstantial. If anything, at most, generational: the role will last until those who grew up in a world in which the paper was cheap and efficient way to disseminate information to be passed eventually to better methods or simply disappear. In one generation, the idea of \u200b\u200bgrowing forests, felling, transporting wood, subject to complex processes of physical and chemical processing, printing ink on the product and distribute it to readers and will be what it is today: a total and absolute anachronism.
Indeed, since the technology of papermaking began his career and since Gutenberg perfected the technology to create multiple copies of an original paper was the cheapest way to make information circulate, and led to building economic empires based on the creation and circulation of such information. However, this is no longer true in today's world. Although not yet ubiquitous connectivity, growth in the number of people connected is incessant, and most efficient way to make the information flow is decidedly no longer the paper. It is quite obvious to mention: the paper is subject to a ponderous logistics is not updated once printed, extremely limited, two-way interaction is comparatively expensive, costing about the flow of information in bits, the paper reveals clearly true nature, the product dramatically outdated, obsolete, typical of another era. We may
nostalgic. We talk about the smell of paper, its portability, comfort in certain situations, that Romantic or not used to kill flies. We can justify the huge developments and investments made to ensure that the paper hit newsstands and subscribers' homes on time every morning. We commit public money to give away newspapers youth. But the truth is what it is: young people do not want a daily paper or paint. Do not use it, not comfortable, are absurd containing yesterday's news, and when they see something interesting in it can not copy, paste, forward, vote on, link nor do any of the things I like to do with the information. Some of the most historic and important papers have already announced they will leave the role in the future . The newspaper circulation falls in all markets. So do the benefits , following the lead of the fall in investment advertising. The future of newspapers, or newspapers will (shall be continuous), much less be made of paper. Disappear "journalists? Not at all, simply adapt their working methods to new support. "The paper industry disappear? Either. I can think of some uses of paper that I can not see replaced by the electronic equivalent .
We dress as we want, but the role as information support and only the customs and practices remain seated in a generation that grew up with him, while for the generation that just handles it in school no longer has the slightest sense . There is a change we'll see from one day to another, these things do not work that way. But it is clear and simple: the role technology has been surpassed, both in development as more and more on outreach and dissemination. Update their agendas ... electronic.
The original artirulo is in this link, the author is Enrique Dans: http://www.enriquedans. com/2010/09/el-futuro-del- papel.html
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